Hub Nusle Identity
2023
HUB Nusle is a place that unites young people in Prague and provides a space for planning and organizing various informal, educational, entertainment, and cultural events, as well as promoting the social role of young people in society. HUB Nusle supports Ukrainian youth so that they can spend their free time safely, interestingly, and usefully. The HUB provides trainings for the development of communication skills, personal growth, professional self-determination, creative workshops, and most importantly, friendly meetings with Czech peers.
My goal for this project was to capture the hub's vibrant energy and create a cohesive design system for social media. I chose vivid pastel colors and iconography to reflect the hub's diverse activities. These elements, combined with dynamic photos, form a visually consistent Instagram grid. The design is user-friendly, making it easy to use without professional design help.
